Top 5 Beauty Retail Apps Performance in Australia Q3 2021

During the third quarter of 2021, the performance of the top 5 beauty retail apps in Australia showcased notable trends in downloads, revenue, and active user engagement. Here's a detailed look at how these apps fared:

Sephora - Beauty Shopping saw a steady increase in weekly downloads, peaking at approximately 6.3K in early August. Active users fluctuated but generally remained strong, ranging from about 20.3K to 23.5K throughout the quarter. Despite this engagement, the app did not generate any revenue during this period.

Adore Beauty | Shop Beauty Now experienced an initial spike in downloads, reaching 9.3K at the end of June before leveling off to an average of around 3K weekly downloads. The app did not report any revenue figures for the quarter.

MECCA - Beauty Shopping exhibited a significant boost in weekly downloads, starting strong with 6.7K in late July and peaking at 10.9K in early August. Active users saw a consistent upward trend, growing from 3.9K to approximately 8.1K by the end of September. Revenue data was not available for this app.

Think Dirty – Shop Clean revealed varied performance, with weekly downloads peaking at 8.5K in early July. However, revenue showed a downward trend, starting at $168 in mid-July and dwindling to negligible amounts by September. Active users also saw a decline from 16.7K in mid-July to 6.8K by the end of September.

FOREO For You maintained a consistent download rate, averaging around 400 downloads per week. Active users hovered between 900 and 1.1K throughout the quarter. Similar to other apps, no revenue was reported for this period.

These insights, derived from Sensor Tower data, highlight the diverse performance metrics of beauty retail apps in Australia. For more detailed analytics and trends, visit Sensor Tower's platform.